A comprehensive how-to guide and workbook that consists of 15 informative chapters covering topics such as print shop management, marketing strategy, facilities management (FM), niche marketing, legal imaging services, and developing a sample book to use as a sales tool. Other topics include selling digital color printing services, marketing on the worldwide web, utilizing an outside sales force, partnering with your customers, selling your printing business, and more. The Strategy Workshop section at the end of each chapter enables the reader to immediately apply marketing and management principles to their own business. Chapter 15 defines the size of the entire imaging industry (commercial printing, quick printing, blueprinting, and reprographics) as well as niche market segments such as litigation copying and architectural engineering. It also defines average sales per shop, average sales per employee for businesses of various sizes, average sales per type of business, total annual industry sales by type of business, and more.

Competitive Advantage: The Handbook of Strategic Marketing and Management Systems for Imaging Businesses

Branham, Michael T

Marion Street Pr

Math Tools for Journalists is a concise guide to mathematics from a journalist's perspective. The book explains basic math concepts from multiplication to percentages to statistics, with examples of how these concepts apply to journalism.

Math Tools for Journalists

Science & Math

Wickham, Kathleen Woodruff

Mathematics

Even good writers sometimes find the right word elusive. Or is it illusive? The correct usage for more than 2,000 words that people commonly misuse is provided in this concise and accessible handbook that assures, insures, and ensures that anyone who wants to communicate accurately and effectively chooses the right word every time. Arranged alphabetically in pairs (or threes when appropriate), entries are carefully explained with a sentence that illustrates correct usage and cross-referenced to ensure that readers find, for example, boycott, even when they look up embargo first. Two dozen cartoons by Argentinian illustrator Santiago Cornejo (Corne) humorously clarify confusing distinctions between words and make this a fun reference for all word lovers to enjoy.

The Wrong Word Dictionary: 2,000 Most Commonly Confused Words

Reference

Dowling, Dave

Dictionaries & Thesauruses

Recognizing that concise writing is paramount, this reference enables writers to conquer verbiage and strike unessential and pointless words and phrases from emails, essays, memoranda, personal letters, press releases, and speeches to elevate written communication to a new level of clarity. Check questionable words in advance and avoid these delete-worthy words that make writing clumsy, amateurish, and unclear.

The Dictionary of Worthless Words: 2,000 Words You Should Delete From Your Writing Now! (Grammar Matters series)

Words, Language & Grammar

Featuring some of the most famous columnists in the business, this guide reveals the secrets to becoming a syndicated newspaper columnist, through both the author's own experiences and anecdotes from the respected writers who excel in their craft. From finding topics, to digging up information, and ultimately writing a column that makes people think, laugh, or cry, all the wisdom necessary to write opinion, humor, and insight columns is clearly presented in this in-depth manual.

The Art of Column Writing: Insider Secrets from Art Buchwald, Dave Barry, Arianna Huffington, Pete Hamill and Other Great Columnists

Standring, Suzette Martinez

Writing, Research & Publishing Guides

Offering practical advice and inspiration from renowned writers whose personalities, passions, and techniques have shaped their distinctive voices in the opinion-writing world, this book is the ideal resource for anyone who wants to hone their writing voice. This work features guidance and instruction about op-ed writing from 15 of the nation&#8217;s best commentators, including syndicated columnists Ellen Goodman, a Pulitzer Prize winner; Cal Thomas, pundit and author; and Clarence Page, a Pulitzer Prize winner and member of the Chicago Tribune&#8217;s editorial board. All columnists featured have received journalism&#8217;s highest awards. Perfect for bloggers, columnists, or anyone who expresses a written opinion, this resource provides the reader with the insights and strategies needed to infuse writing with passion and storytelling.

The Art of Opinion Writing: Insider Secrets from Ellen Goodman, Cal Thomas, Clarence Page, and Other Great Op-ed Columnists

An invaluable guide for those seeking to practice healing from a holistic Pagan viewpoint, this book is the first work of its kind aimed toward the neo-Pagan market. It is both academic and practical, including all the necessary information required to be a healer and specific sections designed to increase skills in several different healing modalities. The book gives the Western medical viewpoint along with complementary alternative therapies, and the subjects discussed include spiritual healing, massage and aromatherapy, shamanistic and magical healing practices, counseling (with tarot and past-life regression), and last rites. The authors explain what readers will need to learn to heal others effectively, while offering basic practical skills, making The Healing Craft a useful guide to anyone interested in complementary therapies.

The Healing Craft

Janet Farrar

Stewart Farrar

Stewart Farrar Gavin Bone Janet Farrar

Cookbooks, Food & Wine

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Books by Marion Street Pr