A comprehensive how-to guide and workbook that consists of 15 informative chapters covering topics such as print shop management, marketing strategy, facilities management (FM), niche marketing, legal imaging services, and developing a sample book to use as a sales tool. Other topics include selling digital color printing services, marketing on the worldwide web, utilizing an outside sales force, partnering with your customers, selling your printing business, and more. The Strategy Workshop section at the end of each chapter enables the reader to immediately apply marketing and management principles to their own business. Chapter 15 defines the size of the entire imaging industry (commercial printing, quick printing, blueprinting, and reprographics) as well as niche market segments such as litigation copying and architectural engineering. It also defines average sales per shop, average sales per employee for businesses of various sizes, average sales per type of business, total annual industry sales by type of business, and more.

Competitive Advantage: The Handbook of Strategic Marketing and Management Systems for Imaging Businesses

Branham, Michael T

Marion Street Pr

See the best price to sell, buy, or rent books by Branham, Michael T. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Branham, Michael T

See the best price to sell, buy, or rent books by Branham, Michael T. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Competitive Advantage: The Handbook of Strategic Marketing and Management Systems for Imaging Businesses