Competitive Advantage: The Handbook of Strategic Marketing and Management Systems for Imaging Businesses

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Competitive Advantage: The Handbook of Strategic Marketing and Management Systems for Imaging Businesses image
ISBN-10:

0966517601

ISBN-13:

9780966517606

Edition: 1
Released: Nov 01, 1998
Publisher: Marion Street Pr
Format: Paperback, 123 pages

Description:

A comprehensive how-to guide and workbook that consists of 15 informative chapters covering topics such as print shop management, marketing strategy, facilities management (FM), niche marketing, legal imaging services, and developing a sample book to use as a sales tool. Other topics include selling digital color printing services, marketing on the worldwide web, utilizing an outside sales force, partnering with your customers, selling your printing business, and more. The Strategy Workshop section at the end of each chapter enables the reader to immediately apply marketing and management principles to their own business. Chapter 15 defines the size of the entire imaging industry (commercial printing, quick printing, blueprinting, and reprographics) as well as niche market segments such as litigation copying and architectural engineering. It also defines average sales per shop, average sales per employee for businesses of various sizes, average sales per type of business, total annual industry sales by type of business, and more.

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