UP and to the RIGHT is the first book written to guide technology marketers and executives in their journey to the Leaders Quadrant. Written by industry insider Richard Stiennon this is required reading for anyone responsible for leading and growing a technology firm. Topics explained in depth include: Leveraging Social Media, the Influence Pyramid, the creation of Magic Quadrants, responding to the MQ Questionnaire, the analyst day, the analyst inquiry, and the analyst briefing. Each chapter is informed with the author's personal experience - both as an analyst and as a marketer at a major IT vendor. It contains the first ever publication of the author's guerrilla techniques for influencing analysts.

UP and to the RIGHT: Strategy and Tactics of Analyst Influence: A complete guide to analyst influence

Business & Money

Stiennon, Richard

Marketing & Sales

IT-Harvest Press

Wide Open Privacy is a guide to protecting your digital identity and personal brand in the digital age. It presents a new philosophy that leverages the power of the Internet for maximum benefit while minimizing your exposure to privacy infractions.

Wide Open Privacy: Strategies For The Digital Life

Politics & Social Sciences

Smith, J.R.

MacDermott, Siobhan

Social Sciences

The move on the part of the US military, which began in 1996, to Network-Centric Warfare (NCW), meant the combination of sensor grids, C&amp;C grids, and precision targeting to increase speed to command, and represented a military offset. Along with networking comes exposure to cyber attacks, attacks that will be used in future wars.

There Will Be Cyberwar: How The Move To Network-Centric War Fighting Has Set The Stage For Cyberwar

History

Military

Security Yearbook 2020 is the story of the people, companies, and events that comprise the history of of the IT security industry. In this inaugural edition you will discover the early history of Symantec, Network Associates, BorderWare, Check Point Software, and dozens of other companies that contributed to the growth of an industry that now is comprised of 2,336 vendors of security products. In addition to the history there are stories from industry pioneers such as Gil Shwed CEO and founder, Check Point Software Chris Blask Co-inventor of Borderware Firewall and NAT (network address translation) Ron Moritz Executive at Finjan, Symantec, CA, Microsoft, Our Crowd Barry Schrager Progenitor of RACF and creator of ACF2 David Cowan Partner at Bessemer and founder of Verisign The directory lists all the vendors alphabetically, by country, and by category, making an invaluable desk reference for students, practioners, researchers, and investors.

Security Yearbook 2020: A History and Directory of the IT Security Industry

Richard Stiennon

Stiennon on Security is a collection of over 100 essays written by Richard Stiennon between 2010 and 2020. They origianlly appeared in what are now heavily encumbered online media that are so plastered with ads, pop-ups, and videos, that it makes reading difficult. Reading these in book form gives you an opportunity to review the last ten years of developments in the cybersecurity world without distraction. Stiennon has covered the cybersecurity industry from attacks to cyber warfare, to cyber policy, for twenty years. In this first book in a series makes much of his thoughts available in one place. It is a valuable collection for the student of cybersecurity history as well as those who want to reflect on the past.

Stiennon On Security: Collected Essays Volume 1

Computers & Technology

Security & Encryption

Curmudgeon is the first (and only) book on how to become and excel as an industry analyst. It is written by a 20 year veteran of the business, the author of UP and to the RIGHT: Strategy and tactics of Analyst Influence. In addition to Stiennon's first hand experience at Gartner, then as an independent analyst covering the cybersecurity industry, there are contributions from analysts such as Tom Austin, Bob Hafner, Jon Oltsik, and others. If you have ever considered becoming an analyst this is the book you should read. If you interact with analysts you should read Curmudgeon to inform your understanding of the analyst life.

Curmudgeon: How to Succeed as an Industry Analyst

Industries

UP and to the RIGHT: Strategy and Tactics of Analyst Influence

Secure Cloud Transformation: The CIO's Journey

All organizations are embarking on a journey to the cloud. Their users are online and taking advantage of productivity tools like Salesforce. Enterprises are in the midst of transitioning to Office 365 for email and Office tools. This book maps the journey of 16 leading enterprises around the world including Fannie Mae, Siemens, Google, Microsoft, and Amazon itself. It provides practical guidance for any CXO no matter what stage they are on of their journey .

Secure Cloud Transformation: The CIO'S Journey

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Books by IT-Harvest Press