UP and to the RIGHT: Strategy and Tactics of Analyst Influence: A complete guide to analyst influence
Description:
UP and to the RIGHT is the first book written to guide technology marketers and executives in their journey to the Leaders Quadrant. Written by industry insider Richard Stiennon this is required reading for anyone responsible for leading and growing a technology firm. Topics explained in depth include: Leveraging Social Media, the Influence Pyramid, the creation of Magic Quadrants, responding to the MQ Questionnaire, the analyst day, the analyst inquiry, and the analyst briefing. Each chapter is informed with the author's personal experience - both as an analyst and as a marketer at a major IT vendor. It contains the first ever publication of the author's guerrilla techniques for influencing analysts.
Best prices to buy, sell, or rent ISBN 9780985460709
Frequently Asked Questions about UP and to the RIGHT: Strategy and Tactics of Analyst Influence: A complete guide to analyst influence
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The UP and to the RIGHT: Strategy and Tactics of Analyst Influence: A complete guide to analyst influence book is in very low demand now as the rank for the book is 1,568,042 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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