<p>SPINNING THE BOTTLE is a collection of case studies and guidelines to promoting wine, wine companies and wine-related issues. In it, 50 experts tell how they conducted winning public relations campaigns and what they accomplished. The experts who contributed include l; ong-time wine publicists and marketing experts as well as association officials. </p>
<p>The book is must reading for anyone involved in managing a winery or marketing wine. It's as relevant to the student of wine and marketing as to the seasoned executive or winery owner, and a great source of ideas to even the most weathered PR professional.</p>

Spinning the Bottle

Franson, Paul

Posert, Harvey

HPPR Press

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Books by HPPR Press

See the best price to sell, buy or rent books by the HPPR Press publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Spinning the Bottle