Crucial coverage for managers looking to separate technology reality from fantasy. Few beliefs are more deeply held by business executives than their faith in technology. They believe that technology alone has the power to increase productivity and competitiveness, lower costs, reduce head counts, and increase profits. High Tech, High Hope is a rosetta stone for managers who need to separate fantasy from reality. The book explores the technology strategies emerging from prominent companies and consultancies in different industries, and includes insight and analysis to help managers understand important trends and applications. There are a number of case studies included, illustrating what companies have done right--and what they have done wrong. The experts and companies featured include Paul Saffo, Institute of the Future; Larry Ellison, Oracle; and Bill Davidow, Mohr-Davidow Ventures. Paul Franson (St. Helena, California) founded Franson, Hagerty &amp; Associates, a public relations firm for the high tech industry whose clients include LSI Logic, 3Com, Silicon Graphics, Hewlitt Packard, and Hitachi. A freelance writer since 1995, he has written articles for Upside magazine, The Financial Times, and PC Computing.

High Tech, High Hope: Turning Your Vision of Technology Into Business Success (Upside)

Business & Money

Franson, Paul

Management & Leadership

wiley

The Marketing Edge

Economics

Western Book/Journal Pr

The updated 2016 guide to Napa Valley by Paul Franson, editor of NapaLife, the Insider's Guide to Napa Valley for those who live here – or wish they did. The NapaLife Insider’s Guide to Napa Valley tells you what to do and see in Napa Valley. Highly opinionated, it reflects the views of author Paul Franson, who has been writing about Napa Valley from the inside for more than 20 years. Franson publishes NapaLife, the Insider’s Guide to Napa Valley, which each Monday tells its readers what’s new and interesting. He also writes for the Napa Valley Register, Napa Valley Life and many other publications. In the NapaLife Guide to Napa Valley, you’ll learn the stories behind the valley and its people, and learn everything from the best views in Napa Valley to why Napa Valley is the unique place it is. The 2016 edition contains hundreds of changes reflecting new and closed restaurants, wineries and tasting rooms and other attractions.

The Napalife Insider's Guide to Napa Valley: A Travel Guide for the Connected Age

Travel

United States

Createspace Independent Pub

Escapes to Paradise Adventures and Misadventures in the Romantic Caribbean Sea You may dream of buying a boat and heading for the tropics, but you’d do well to read this book before you do. Author and sailor Paul Franson loves the romantic islands of the Caribbean Sea, but it’s not clear that those islands love him. He’s had some of the best times in his life on the varied islands of the West Indies, but he’s also had some experiences that he can be philosophical about only decades later. Formerly a writer and marketer in Silicon Valley, Franson now lives in Napa Valley, where he writes about wine, food, travel and the Wine County lifestyle – and occasionally more far-reaching subjects. He’s been to about two dozen different Caribbean islands, but still wants to visit more – but not on his own sailboat.

Escapes to Paradise: Adventures and Misadventures around the Romantic Caribbean Sea

Caribbean

CreateSpace Independent Publishing Platform

The NapaLife Insider's Guide to Napa Valley is a guide to America's wine heartland by Paul Franson, editor of NapaLife, the Insider's Guide to Napa Valley - for those who live there and those who wish they did. More than a guide, it gives the opinions of a long-time resident and writer who has been writing about Napa Valley from the Insider for more than 20 years.Franson has also written for the Napa Valley Register, Napa Valley Life, Food & Wine, Decanter, Wine Enthusiast, San Francisco Chronicle, Wines & Vines, Wine Business Monthly and many other publications as well as hosting radio programs on Napa Valley.In the NapaLife Insider's Guide to Napa Valley, you'll learn the stories behind the valley and its people and everything from the best views of Napa Valley to why Napa Valley is the unique place it is.

The NapaLife Insider's Guide to Napa Valley

Cookbooks, Food & Wine

Beverages & Wine

Independently published

The NapaLife Insider's Guide to Napa Valley is written by a long-time resident of Napa Valley and author of hundreds of articles and some books about Napa Valley, wine and the Napa Valley lifestyle. It isn't fulled with the listings you find on the internet, but gives insight about what's really worth seeing (and tasting) that most visitors and helicopter authors never learn.

SPINNING THE BOTTLE is a collection of case studies and guidelines to promoting wine, wine companies and wine-related issues. In it, 50 experts tell how they conducted winning public relations campaigns and what they accomplished. The experts who contributed include l; ong-time wine publicists and marketing experts as well as association officials. 
The book is must reading for anyone involved in managing a winery or marketing wine. It's as relevant to the student of wine and marketing as to the seasoned executive or winery owner, and a great source of ideas to even the most weathered PR professional.

Spinning the Bottle

Posert, Harvey

HPPR Press

See the best price to sell, buy, or rent books by Franson, Paul. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Franson, Paul