Spinning the Bottle

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Spinning the Bottle image
ISBN-10:

1891267779

ISBN-13:

9781891267772

Released: Mar 01, 2004
Publisher: HPPR Press
Format: Paperback, 220 pages

Description:

SPINNING THE BOTTLE is a collection of case studies and guidelines to promoting wine, wine companies and wine-related issues. In it, 50 experts tell how they conducted winning public relations campaigns and what they accomplished. The experts who contributed include l; ong-time wine publicists and marketing experts as well as association officials.

The book is must reading for anyone involved in managing a winery or marketing wine. It's as relevant to the student of wine and marketing as to the seasoned executive or winery owner, and a great source of ideas to even the most weathered PR professional.

Best prices to buy, sell, or rent ISBN 9781891267772




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