This fun-to-read, Tongue-In-Cheek handbook of trade show selling skills, written by Matthew Hill, President of The Hill Group, covers the following topics (and many more): 
*Besides Free Food, Why Go to Pre-Show Meetings? *SMART Objectives, DUMB Ideas *Personal Stretch Time: Being Pleasant *Non-Violent Ways of Getting Attention *Offending International Visitors *Qualified or Time-Waster? - You're the Judge and Jury *Disposing of Human Debris *Your Demos Probably Suck *Get Good at Visitor Manipulation *Establish Your Own Escort Service *A New Concept: Be Productive *How to be a Trade Show Idiot 
This book should be required reading for: Salespeople, Marketing People, Sales &amp; Marketing Managers, Product Managers, MarCom People, and anyone else foolish enough to work a trade show.

Trade Show Survival Guide : A Tongue-In-Cheek Sales Handbook : Training Made Fun

Business & Money

Matt Hill

Marketing & Sales

Hill Group

See the best price to sell, buy or rent books by the Hill Group publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Hill Group

See the best price to sell, buy or rent books by the Hill Group publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Trade Show Survival Guide : A Tongue-In-Cheek Sales Handbook : Training Made Fun