Graft

Matt Hill

Angry Robot

This fun-to-read, Tongue-In-Cheek handbook of trade show selling skills, written by Matthew Hill, President of The Hill Group, covers the following topics (and many more): 
*Besides Free Food, Why Go to Pre-Show Meetings? *SMART Objectives, DUMB Ideas *Personal Stretch Time: Being Pleasant *Non-Violent Ways of Getting Attention *Offending International Visitors *Qualified or Time-Waster? - You're the Judge and Jury *Disposing of Human Debris *Your Demos Probably Suck *Get Good at Visitor Manipulation *Establish Your Own Escort Service *A New Concept: Be Productive *How to be a Trade Show Idiot 
This book should be required reading for: Salespeople, Marketing People, Sales &amp; Marketing Managers, Product Managers, MarCom People, and anyone else foolish enough to work a trade show.

Trade Show Survival Guide : A Tongue-In-Cheek Sales Handbook : Training Made Fun

Business & Money

Marketing & Sales

Hill Group

Lamb

Literature & Fiction

Literary

Dead Ink

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Books by Matt Hill