Trade Show Survival Guide : A Tongue-In-Cheek Sales Handbook : Training Made Fun
Description:
This fun-to-read, Tongue-In-Cheek handbook of trade show selling skills, written by Matthew Hill, President of The Hill Group, covers the following topics (and many more):
*Besides Free Food, Why Go to Pre-Show Meetings?
*SMART Objectives, DUMB Ideas
*Personal Stretch Time: Being Pleasant
*Non-Violent Ways of Getting Attention
*Offending International Visitors
*Qualified or Time-Waster? - You're the Judge and Jury
*Disposing of Human Debris
*Your Demos Probably Suck
*Get Good at Visitor Manipulation
*Establish Your Own Escort Service
*A New Concept: Be Productive
*How to be a Trade Show Idiot
This book should be required reading for: Salespeople, Marketing People, Sales & Marketing Managers, Product Managers, MarCom People, and anyone else foolish enough to work a trade show.
Best prices to buy, sell, or rent ISBN 9780964363304
Frequently Asked Questions about Trade Show Survival Guide : A Tongue-In-Cheek Sales Handbook : Training Made Fun
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The Trade Show Survival Guide : A Tongue-In-Cheek Sales Handbook : Training Made Fun book is in very low demand now as the rank for the book is 2,507,160 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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