<p>Undergraduate and postgraduate students on a general marketing course and specialist service marketing and relationship marketing modules. Also of relevance to marketing practitioners.this book examines relationships in marketing and how these influence modern marketing strategy and practice. Based principally on the concepts and theories surrounding what is generally referred to as 'relationship marketing' , it comprehensively examines the major developments of what has been described as 'marketing' s new paradigm'.</p>

Relationship Marketing : Exploring Relational Strategies in Marketing

Business & Money

John Egan

Management & Leadership

Financial Timing Pubs Inc

<p> Written by one of Europe's leading analysts of the EU, European Integration uniquely combines economic analysis with a detailed knowledge of the integration methods employed in the European Union. Application of the economic analysis is demonstrated through numerous practical examples and specially written case studies which help to bridge the gap between theory and policy practice.  The new edition of this highly respected text has been thoroughly updated to include all recent developments in the field of European integration, including the Amsterdam Treaty, the arrival of the euro and issues surrounding enlargement.  European Integration has been carefully designed to appeal to a wide range of students studying economic integration as part of an economics, business, law or public administration degree.</p>

European Integration (2nd Edition)

Pelkmans, Jacques

Economics

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