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Relationship Marketing : Exploring Relational Strategies in Marketing

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Relationship Marketing : Exploring Relational Strategies in Marketing image
ISBN-10:

0273646125

ISBN-13:

9780273646129

Author(s): John Egan
Edition: First Edition
Released: Jun 11, 2001
Publisher: Financial Timing Pubs Inc
Format: Paperback, 320 pages
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Description:

Undergraduate and postgraduate students on a general marketing course and specialist service marketing and relationship marketing modules. Also of relevance to marketing practitioners.this book examines relationships in marketing and how these influence modern marketing strategy and practice. Based principally on the concepts and theories surrounding what is generally referred to as 'relationship marketing' , it comprehensively examines the major developments of what has been described as 'marketing' s new paradigm'.

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