<p>Undergraduate and postgraduate students on a general marketing course and specialist service marketing and relationship marketing modules. Also of relevance to marketing practitioners.this book examines relationships in marketing and how these influence modern marketing strategy and practice. Based principally on the concepts and theories surrounding what is generally referred to as 'relationship marketing' , it comprehensively examines the major developments of what has been described as 'marketing' s new paradigm'.</p>

Relationship Marketing : Exploring Relational Strategies in Marketing

Business & Money

John Egan

Management & Leadership

Financial Timing Pubs Inc

Public Relations

Frank Jefkins

Paul Baines

Routledge

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Books by John Egan