<p>What did we learn from the 12K banner? Is the big idea dead? What would Bill Bernbach think about digital advertising? Why are the Swedes so bloody good at it? How can you shape the future of digital advertising? Is peep culture the new pop culture? What does the agency of the future look like? All these questions and far more are covered inside Digital Advertising: Past, Present, and Future, a collection of essays from 24 Digital Creative Directors and business leaders. Rory Sutherland, President of the IPA and Vice-Chairman, Ogilvy Group UK describes it as 'An A-list group of authors writing brilliantly and affectionately about the subjects they know best."</p>

Digital Advertising: Past, Present, and Future

Business & Money

Daniele Fiandaca

Patrick Burgoyne

Marketing & Sales

Creative Social

<p>* What does the industry need to do today (not tomorrow) to stay valuable and relevant? * Is digital collaboration the death of idea ownership? * What the f**k do clients know about great advertising? * How can copying make you more original? * I feel connected, but do I feel more human? * How are the porn industry, illegal black market and bitcoins changing online culture today? * Should we make things people want rather than make people want things? * How do we 'do' innovation? If you want to get a point of view on these and a whole host of other questions, just pick up this book which features a collection of essays from 35 leading creative directors and business owners. Creative Social celebrates hackers, makers, teachers and thieves - advertising's next generation.</p>

Hacker, Maker, Teacher, Thief: Advertising's Next Generation

Social, Creative Social

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Books by Creative Social