Hacker, Maker, Teacher, Thief: Advertising's Next Generation

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Hacker, Maker, Teacher, Thief: Advertising's Next Generation image
ISBN-10:

0956608337

ISBN-13:

9780956608338

Edition: null
Released: Aug 20, 2014
Publisher: Creative Social
Format: Paperback, 294 pages

Description:

* What does the industry need to do today (not tomorrow) to stay valuable and relevant? * Is digital collaboration the death of idea ownership? * What the f**k do clients know about great advertising? * How can copying make you more original? * I feel connected, but do I feel more human? * How are the porn industry, illegal black market and bitcoins changing online culture today? * Should we make things people want rather than make people want things? * How do we 'do' innovation? If you want to get a point of view on these and a whole host of other questions, just pick up this book which features a collection of essays from 35 leading creative directors and business owners. Creative Social celebrates hackers, makers, teachers and thieves - advertising's next generation.

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