<p>"A practical, step-by-step guide for international marketers who are targeting the challenging markets of the Asia-Pacific region. Packed with useful information and real-world examples, Marketing Across Cultures in Asia is based on the two authors' 35 years of combined hands-on experience of managing, marketing and negotiating in Asia."</p>

Marketing Across Cultures in Asia: A Practical Guide

Business & Money

Gesteland, Richard R.

Seyk, George F.

Economics

CBS Press

See the best price to sell, buy, or rent books by Seyk, George F.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Seyk, George F.

See the best price to sell, buy, or rent books by Seyk, George F.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Marketing Across Cultures in Asia: A Practical Guide