Powerful Promotions and Sensational Sales

The ONLY course on how to run a successful promotion or sale! Step-by-step, you'll learn all the elements that make sales work, including: how much you should markdown merchandise; what your store should and shouldn't look like during sales; how to avoid creating a drop in business after a sale event; which sale names are the best names to use; and how to create a pre-sale buzz and crowds. In this information-packed book, Rick Segel shares a wealth of tips and techniques for creating events so compelling that you'll not only draw enthusiastic crowds, you'll turn them into loyal repeat customers. No stone is left unturned when it comes to the details needed to succeed in running sales.