Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan
Description:
This book is designed for student ad agencies and college campaign “teams” for the AAF/NSAC College World Series of Advertising.
The basis of the book is a powerful interlocking marketing plan, based on the P&G/WRG (Wells Rich Greene) system. Best practices are presented in a clear and easy to follow sequence.
Best prices to buy, sell, or rent ISBN 9781887229067
Frequently Asked Questions about Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan
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The Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan book is in very low demand now as the rank for the book is 8,417,923 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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