Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan

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Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan image
ISBN-10:

188722906X

ISBN-13:

9781887229067

Edition: 3
Released: Jan 01, 2000
Publisher: Copy Workshop
Format: Paperback, 264 pages

Description:

This book is designed for student ad agencies and college campaign “teams” for the AAF/NSAC College World Series of Advertising.

The basis of the book is a powerful interlocking marketing plan, based on the P&G/WRG (Wells Rich Greene) system. Best practices are presented in a clear and easy to follow sequence.

Best prices to buy, sell, or rent ISBN 9781887229067




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