<p>This book is designed for student ad agencies and college campaign “teams” for the AAF/NSAC College World Series of Advertising.</p>
<p>The basis of the book is a powerful interlocking marketing plan, based on the P&amp;G/WRG (Wells Rich Greene) system. Best practices are presented in a clear and easy to follow sequence.</p>

Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan

Business & Money

Avery, Jim

Bendinger, Bruce H.

Marketing & Sales

Copy Workshop

See the best price to sell, buy, or rent books by Bendinger, Bruce H.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Bendinger, Bruce H.

See the best price to sell, buy, or rent books by Bendinger, Bruce H.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan