This book is designed for student ad agencies and college campaign “teams” for the AAF/NSAC College World Series of Advertising.
The basis of the book is a powerful interlocking marketing plan, based on the P&amp;G/WRG (Wells Rich Greene) system. Best practices are presented in a clear and easy to follow sequence.

Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan

Business & Money

Avery, Jim

Bendinger, Bruce H.

Marketing & Sales

Copy Workshop

Pages clean and unmarked. Slight wear from time on shelf like you would see on a major chain. Immediate shipping.

Advertising And The Business Of Brands: 21st Century Edition

Altman, Dennis

Bendinger, Bruce H. H.

Barnes, Beth

Ganahl, Dennis

This book is intended for anyone who wants to know how to write a marketing plan.

Routledge

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Books by Avery, Jim