Accidental Army: Educational Edition

Copy Workshop

How to Put Your Book Together and Get a Job in Advertising

Maxine Paetro

Reference

Thought provoking writings from The Socrates of San Francisco. With Stan Freberg and Jeff Goodby.

The Book of Gossage

Gossage, Howard Luck

Humor & Entertainment

The #1 book on advertising copywriting. Lots of examples. Fun to read.

Copy Workshop Workbook: Second Edition

Business & Money

Bendinger, Bruce

Marketing & Sales

This book is designed for student ad agencies and college campaign “teams” for the AAF/NSAC College World Series of Advertising. The basis of the book is a powerful interlocking marketing plan, based on the P&amp;G/WRG (Wells Rich Greene) system. Best practices are presented in a clear and easy to follow sequence.

Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan

Jim Avery

The first book for beginners in the exciting world of media sales.

Make the Sale!: How to Sell Media with Marketing

Shaver, Mary Alice

In an entertaining and informative style, it explains legal reasoning in areas such as: trademarks, copyright regulation, product liability, comparative advertising, contracts, contests, sweepstakes, guarantees and more.

Law & Advertising: Current Legal Issues for Agencies, Advertisers and Attorneys

Fueroghne, Dean Keith

Business

This important new book teaches the common sense way how anybody can get a piece of the 100 billion dollar local advertising business. It's the first introductory book specifically for the growing downsizing fall-out and work-at-home market. Anybody Can Be In Advertising combines case histories with 12 Easy Steps on how to build your own ad biz with of all the elements of advertising: Positioning, PR, Media, Premiums, Showmanship, Testing, Use of Symbolism, Where to Find Clients, How to Get Clients, Tricks of The Trade, How To Charge, Starter Kit, etc.

Anybody Can Be in Advertising...it Beats Working for A Living

Cotton, Stan

This book is intended for anyone who wants to know how to write a marketing plan.

Advertising Campaign Planning: Developing an Advertising-based Marketing Plan

Melissa Davis

Bruce H. Bendinger

The number one advertising career book is better than ever!

See the best price to sell, buy or rent books by the Copy Workshop publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Copy Workshop

See the best price to sell, buy or rent books by the Copy Workshop publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Accidental Army: Educational Edition

How to Put Your Book Together and Get a Job in Advertising

The Book of Gossage

Copy Workshop Workbook: Second Edition

Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan

Make the Sale!: How to Sell Media with Marketing

Law & Advertising: Current Legal Issues for Agencies, Advertisers and Attorneys

Anybody Can Be in Advertising...it Beats Working for A Living

Advertising Campaign Planning: Developing an Advertising-based Marketing Plan

How to Put Your Book Together and Get a Job in Advertising