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Concepts and Cases in Retail and Merchandise Management 2nd Edition

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Concepts and Cases in Retail and Merchandise Management 2nd Edition image
ISBN-10:

1563676001

ISBN-13:

9781563676000

Author(s): Rabolt, Nancy J.; Miler, Judy K.
Edition: 2
Released: Dec 02, 2008
Publisher: Fairchild Books
Format: Paperback, 496 pages
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Description:

This textbook prepares future retail executives for the challenges they will face in contemporary retailing and manufacturing. Concepts and Cases in Retail and Merchandise Management, 2nd Edition, includes more than 70 cases that are contextualized by clear introductions and give students a grounding in a wide variety of contemporary retail management challenges. Case studies explore topics ranging from how to position a store and its merchandise to how to safeguard against cheap imports that threaten domestic manufacturers.

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