This comprehensive casebook takes the reader into the real world of retail and merchandise management. Ninety-five challenging cases - the majority written specifically for this book - present a wide variety of actual situations faced by professionals at all levels of management. The reader is asked to analyze inside infromation on businesses ranging from small sole proprietorships to industry titans. Each chapter begins with a detailed overview of concepts raised by the accompanying cases, allowing the book to be used alone or as a companion volume to another text.

Concepts and Cases in Retail and Merchandise Management

Business & Money

Rabolt, Nancy J.

Miler, Judy K.

Industries

Fairchild Books

This textbook prepares future retail executives for the challenges they will face in contemporary retailing and manufacturing. Concepts and Cases in Retail and Merchandise Management, 2nd Edition, includes more than 70 cases that are contextualized by clear introductions and give students a grounding in a wide variety of contemporary retail management challenges. Case studies explore topics ranging from how to position a store and its merchandise to how to safeguard against cheap imports that threaten domestic manufacturers.

Concepts and Cases in Retail and Merchandise Management 2nd Edition

Arts & Photography

Graphic Design

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Books by Miler, Judy K.