Concepts and Cases in Retail and Merchandise Management

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Concepts and Cases in Retail and Merchandise Management image
ISBN-10:

1563670860

ISBN-13:

9781563670862

Released: Jan 01, 1997
Publisher: Fairchild Books
Format: Hardcover, 360 pages

Description:

This comprehensive casebook takes the reader into the real world of retail and merchandise management. Ninety-five challenging cases - the majority written specifically for this book - present a wide variety of actual situations faced by professionals at all levels of management. The reader is asked to analyze inside infromation on businesses ranging from small sole proprietorships to industry titans.
Each chapter begins with a detailed overview of concepts raised by the accompanying cases, allowing the book to be used alone or as a companion volume to another text.

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