Examines the various ways politicians, spin doctors and special advisors from Parliament to local government have become increasingly enthusiastic and effective in their utilization of mass media to present and promote themselves and their policies to the public. This thoroughly revised, updated, and authoritative study of political communication in Britain draws on interviews with journalists and politicians, recent academic studies, and government reports to show how the use of media to inform, shape and manage public discourse has become a crucial, though potentially troublesome component of modern politics.

Packaging Politics: Political Communications in Britain's Media Democracy

Politics & Social Sciences

Franklin, Bob

Social Sciences

Fairchild Books

Provides details on the anatomy of fourteen mammals, including dolphins, chimpanzees, squirrels, and humans, and describes the musculoskeletal, circulatory, nervous, digestive, and reproductive systems of each animal.

Survey Of Historic Costume: A History Of Western Dress

Tortora, Phyllis G.

Eubank, Keith

Children's Books

Functional Clothing Design is a book about how and why clothing works. This interdisciplinary text introduces new ways to look at the human body, the environment and clothing and to explore the relationships between them by looking at the ways clothing achieves goals such as protecting the body, increasing health and safety, improving a worker's efficiency on the job or increasing body function. 
 Watkins and Dunne present technical material using clear, simple language that can be readily understood by beginning design students with no science or engineering background. Building on the groundbreaking text by Watkins, Clothing: The Portable Environment, this text covers a full range of factors involved in designing functional clothing: protection from thermal, impact and other environmental hazards; enhancing movement and visibility and increasing body function with smart clothing; designing clothing for people with handicaps and designing protective clothing for groups such as the military, who face multiple hazards. 
 Functional Clothing Design focuses on the full range of activities needed to develop functional clothing-from analysis of user needs to choosing appropriate materials to design and design evaluation. The text includes case studies throughout as well as new content on smart textiles and all the latest developments in wearable technology. Designers and others seeking clothing solutions to problems in many fields will find a common language linking a number of disciplines through which they can explore both problems and solutions.

Functional Clothing Design: From Sportswear to Spacesuits

Arts & Photography

Watkins, Susan

Dunne, Lucy

Graphic Design

Shorthand Fashion Sketching

Rowe, P. L.

Guides the salesman in an understanding of customer motives and the psychological aspects of retail selling

Customers Don't Bite: Selling With Confidence

Business & Money

Steinberg, Jules

Management & Leadership

Creative Markdown Practices for Profit.

Krieger, Murray

Gimmicks to make money in the retail industry

Gimmicks Make Money in Retailing

Betty Jane Minsky

Discusses budget planning, consumer research, copywriting, art layout, and other skills important to multi-media product promotion

Advertising for Modern Retailers: Making It Work in a Consumer World

Milton, Shirley F.

Shows how various motifs, colors, and design techniques are used to promote the merchandise and philosophy of various retail establishments

Fairchild's Book of Window Display

Grading Techniques for Modern Design

Price, Jeanne

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Books by Fairchild Books