Experiential Retailing: Concepts and Strategies That Sell

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Experiential Retailing: Concepts and Strategies That Sell image
ISBN-10:

1563673991

ISBN-13:

9781563673993

Edition: 1
Released: Jun 11, 2007
Publisher: Fairchild Books
Format: Hardcover, 480 pages
Related ISBN: 9781501364150

Description:

Taking an innovative and interdisciplinary approach, Experiential Retailing moves beyond the traditional model of product assortment. It examines the history of retailing and consumption, and how cultural attitudes have changed over time. Different types of shopping experiences are described, and anecdotes and illustrations demonstrate strategies for success. Incisive, sensory, and entertaining, the text provides exciting new concepts for understanding this global phenomenon.

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The Experiential Retailing: Concepts and Strategies That Sell book is in very low demand now as the rank for the book is 5,289,925 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.

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