Experiential Retailing: Concepts and Strategies That Sell
Description:
Taking an innovative and interdisciplinary approach, Experiential Retailing moves beyond the traditional model of product assortment. It examines the history of retailing and consumption, and how cultural attitudes have changed over time. Different types of shopping experiences are described, and anecdotes and illustrations demonstrate strategies for success. Incisive, sensory, and entertaining, the text provides exciting new concepts for understanding this global phenomenon.
Best prices to buy, sell, or rent ISBN 9781501364150
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The price for the book starts from $94.33 on Amazon and is available from 14 sellers at the moment.
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