<p>Taking an innovative and interdisciplinary approach, Experiential Retailing moves beyond the traditional model of product assortment. It examines the history of retailing and consumption, and how cultural attitudes have changed over time. Different types of shopping experiences are described, and anecdotes and illustrations demonstrate strategies for success. Incisive, sensory, and entertaining, the text provides exciting new concepts for understanding this global phenomenon.</p>

Experiential Retailing: Concepts and Strategies That Sell

Arts & Photography

Youn-Kyung Kim

Pauline Sullivan

Judith Cardona Forney

Graphic Design

Fairchild Books

See the best price to sell, buy, or rent books by Pauline Sullivan. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Pauline Sullivan

See the best price to sell, buy, or rent books by Pauline Sullivan. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Experiential Retailing: Concepts and Strategies That Sell