Advances in Services Marketing and Management (Advances in Services Marketing and Management, 4)

Advances in Services Marketing and Management (Advances in Services Marketing and Management, 4) image
ISBN-10:

1559388552

ISBN-13:

9781559388559

Author(s): Teresa A. Swartz
Released: Aug 25, 1995
Format: Hardcover, 380 pages
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Description:

This title is part of a series which offers an interdisciplinary approach to the latest research and practice in services. Topics discussed in this title include the calculus of service quality and customer satisfaction and environmental and positional antecedents of management commitment to service quality.











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