Hit Brands: How Music Builds Value for the World's Smartest Brands

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Hit Brands: How Music Builds Value for the World's Smartest Brands image
ISBN-10:

1137271477

ISBN-13:

9781137271471

Edition: 2013
Released: Oct 31, 2013
Publisher: Springer
Format: Hardcover, 211 pages
Related ISBN: 9781349444595

Description:

Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.

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