<p>Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.</p>

Hit Brands: How Music Builds Value for the World's Smartest Brands

Business & Money

Jackson, D.

Jankovich, R.

Sheinkop, E.

Economics

Springer

Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.

PALGRAVE~MACMILLAN

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