Hit Brands: How Music Builds Value for the World's Smartest Brands
Released: Jan 01, 2013
Publisher: PALGRAVE~MACMILLAN
Format: Paperback, 211 pages
Related ISBN: 9781137271471
Description:
Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.
Best prices to buy, sell, or rent ISBN 9781349444595
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