Hit Brands: How Music Builds Value for the World's Smartest Brands

Hit Brands: How Music Builds Value for the World's Smartest Brands image
ISBN-10:

1137271477

ISBN-13:

9781137271471

Edition: 2013
Released: Oct 31, 2013
Publisher: Springer
Format: Hardcover, 211 pages
to view more data

Description:

Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.

Low Price Summary






Top Bookstores


























We're an Amazon Associate. We earn from qualifying purchases at Amazon and all stores listed here.

DISCLOSURE: We're an eBay Partner Network affiliate and we earn commissions from purchases you make on eBay via one of the links above.

Want a Better Price Offer?

Set a price alert and get notified when the book starts selling at your price.

Want to Report a Pricing Issue?

Let us know about the pricing issue you've noticed so that we can fix it.