Creative Strategy in Advertising
Description:
CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.
Best prices to buy, sell, or rent ISBN 9781133307266
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Creative Strategy in Advertising book is in low demand now as the rank for the book is 231,167 at the moment. It's a low rank, and the book has not much sales on Amazon.
The highest price to sell back the Creative Strategy in Advertising book within the last three months was on January 09 and it was $1.50.