Creative Strategy in Advertising
0495095699
9780495095699
Description:
CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.
Best prices to buy, sell, or rent ISBN 9780495095699
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- Creative Strategy in AdvertisingJewler, A. Jerome; Drewniany, Bonnie L.Edition:10ISBN-13:9781439082706
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- Creative Strategy in AdvertisingDrewniany, Bonnie; Jewler, A.Edition:11ISBN-13:9781133307266
- Creative Strategy in AdvertisingJewler, A. Jerome; Drewniany, Bonnie L.Edition:10ISBN-13:9781439082706
- Creative Strategy in AdvertisingA. Jerome Jewler, Bonnie L. DrewnianyEdition:International EdISBN-13:9780495096207
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