Creative Strategy in Advertising
0495096202
9780495096207
Description:
Creative Strategy in Advertising, 9/E
CREATIVE STRATEGY IN ADVERTISING provides everything students need to be successful as advertising professionals in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives students the necessary tools to create winning advertising strategies.
Best prices to buy, sell, or rent ISBN 9780495096207
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