Creative Strategy in Advertising
ISBN-10:
1285080270
ISBN-13:
9781285080277
Author(s): A. Jerome Jewler; Bonnie L. Drewniany
Edition: 11 Int
Released: Jan 01, 2013
Publisher: Wadsworth Publishing Company
Format: Paperback, 352 pages
Related ISBN: 9781133307266
Description:
CREATIVE STRATEGY IN ADVERTISING, 11E, International Edition provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.
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