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Essential Marketing Concepts and Frameworks, 3rd Edition

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Essential Marketing Concepts and Frameworks, 3rd Edition image
ISBN-10:

0979003938

ISBN-13:

9780979003936

Author(s): Alexander Chernev
Edition: 3
Released: Jan 01, 2008
Publisher: Brightstar Media, Inc.
Format: Paperback, 88 pages
Related ISBN: 9780976306184
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Description:

This book offers a systematic and up-to-date perspective on the key concepts and frameworks commonly used in marketing. It is written to serve as a reference guide for a diverse audience: for business students interested in enhancing their marketing knowledge, for managers and consultants dealing with strategic management and marketing problems, as well as for senior executives concerned with developing, implementing, and monitoring strategic marketing programs.

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