Selling the All-American Wonder: The World II Consumer Advertising of Will Vs-Overland Motors, Inc

Name: Selling the All-American Wonder: The World II Consumer Advertising of Will Vs-Overland Motors, Inc
Brand: Usm
SKU: 9780910667258
Rating: 4 (3 reviews)
ISBN: 9780910667258

Selling the All-American Wonder: The World II Consumer Advertising of Will Vs-Overland Motors, Inc image

ISBN-10:

091066725X

ISBN-13:

9780910667258

Author(s): Coldwell, Frederic L.

Released: Mar 01, 1997

Publisher: Usm

Format: Paperback, 104 pages

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Description:

Complete account of Willys-Overland Motors Inc advertising and their battle with the US Gov. to capture the rights to the JEEP trade name. 58 full page color WW2 Willys-Overland jeep ads in LARGE 10.5 X 14 inch format!! Full descriptions of ads and illustrations, US FTC Findings & Order, trade mark regulation info., etc.

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