Complete account of Willys-Overland Motors Inc advertising and their battle with the US Gov. to capture the rights to the JEEP trade name.  58 full page color WW2 Willys-Overland jeep ads in LARGE 10.5 X 14 inch format!!  Full descriptions of ads and illustrations, US FTC Findings & Order, trade mark regulation info., etc.

Selling the All-American Wonder: The World II Consumer Advertising of Will Vs-Overland Motors, Inc

Business & Money

Coldwell, Frederic L.

Economics

See the best price to sell, buy, or rent books by Coldwell, Frederic L.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Coldwell, Frederic L.

See the best price to sell, buy, or rent books by Coldwell, Frederic L.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Selling the All-American Wonder: The World II Consumer Advertising of Will Vs-Overland Motors, Inc