Selling the All-American Wonder: The World II Consumer Advertising of Will Vs-Overland Motors, Inc
Description:
Complete account of Willys-Overland Motors Inc advertising and their battle with the US Gov. to capture the rights to the JEEP trade name. 58 full page color WW2 Willys-Overland jeep ads in LARGE 10.5 X 14 inch format!! Full descriptions of ads and illustrations, US FTC Findings & Order, trade mark regulation info., etc.
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