Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World
Description:
A history of the Coca-Cola corporation chronicles its successes and failures, including its recent breakthrough in the Third World, and provides a profile of the company's sixty-year chairman, Robert Woodruff. Reprint.
Best prices to buy, sell, or rent ISBN 9780887307515
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- Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the WorldAllen, FrederickEdition:UnabridgedISBN-13:9781520038131
- Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the WorldAllen, FrederickEdition:First EditionISBN-13:9780887306723
- Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the WorldAllen, FrederickEdition:ReprintISBN-13:9781504019859
- Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the WorldAllen, FrederickEdition:UnabridgedISBN-13:9781520038131
- Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the WorldAllen, FrederickEdition:First EditionISBN-13:9780887306723
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