Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World
Description:
A history of the Coca-Cola corporation chronicles its successes and failures, including its recent breakthrough in the Third World, and provides a profile of the company's sixty-year chairman, Robert Woodruff. Reprint.
We're an Amazon Associate. We earn from qualifying purchases at Amazon and all stores listed here.
Want a Better Price Offer?
Set a price alert and get notified when the book starts selling at your price.
Want to Report a Pricing Issue?
Let us know about the pricing issue you've noticed so that we can fix it.