Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World

Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World image
ISBN-10:

0887307515

ISBN-13:

9780887307515

Released: Jul 05, 1995
Format: Paperback, 544 pages
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Description:

A history of the Coca-Cola corporation chronicles its successes and failures, including its recent breakthrough in the Third World, and provides a profile of the company's sixty-year chairman, Robert Woodruff. Reprint.

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