Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World
Description:
A history of Coca-Cola traces the company from the debut of the popular soft drink in an Atlanta soda fountain to its present status as a multibillion-dollar international corporation, drawing on the personal papers of founder Asa Candler and long-time CEO Robert Woodruff.
Best prices to buy, sell, or rent ISBN 9780887306723
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- Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the WorldAllen, FrederickEdition:UnabridgedISBN-13:9781520038131
- Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the WorldAllen, Frederick L.ISBN-13:9780887307515
- Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the WorldAllen, FrederickEdition:ReprintISBN-13:9781504019859
- Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the WorldAllen, FrederickEdition:UnabridgedISBN-13:9781520038131
- Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the WorldAllen, Frederick L.ISBN-13:9780887307515
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