Strategic Sales in the Building Industry

Improve your sales by successfully navigating the complex distribution channels in the building industry. Strategic Selling in the Building Industry gives you the strategies and insights to maneuver through this tangled sales maze and come out on top.

The industry’s ever-evolving distribution channels that include manufacturers, two-step distributors, dealers, lumberyards, installers, and retailers pose daily frustrations for even the best salesperson. Learn how to build relationships, with builders, architects, dealers, and manufacturers, that make sales, build referrals, and keep them coming back for more.