Advertising Copywriting
Description:
This work features from low-budget local campaigns to big-budget national television spots. "Advertising Copywriting" provides practical, straightforward instructions for writing successful copy. Students learn how to apply pre-tested principles to create attention getting headlines and sales generating copy.
Best prices to buy, sell, or rent ISBN 9780844232065
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- Advertising copywriting (Grid series in advertising and journalism)Burton, Philip WardEdition:4thISBN-13:9780882441597
- Advertising CopywritingBurton, Philip W.Edition:5th ed.ISBN-13:9780471841524
- Advertising CopywritingBurton, Philip WardEdition:6th EditionISBN-13:9780844232003
- Advertising copywritingBurton, Philip WardEdition:3rdISBN-13:9780882440422
- Advertising copywriting (Grid series in advertising and journalism)Burton, Philip WardEdition:4thISBN-13:9780882441597
- Advertising CopywritingBurton, Philip W.Edition:5th ed.ISBN-13:9780471841524
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