<p>This work features from low-budget local campaigns to big-budget national television spots. "Advertising Copywriting" provides practical, straightforward instructions for writing successful copy. Students learn how to apply pre-tested principles to create attention getting headlines and sales generating copy.</p>

Advertising Copywriting

Business & Money

Philip Ward Burton

Marketing & Sales

Ntc Business Books

Which ad pulled best?

Arts & Photography

Graphic Design

Crain Books

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Books by Philip Ward Burton