Advertising Copywriting

Advertising Copywriting image
ISBN-10:

0844232068

ISBN-13:

9780844232065

Edition: Subsequent
Released: Jan 01, 1999
Format: Hardcover, 349 pages
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Description:

This work features from low-budget local campaigns to big-budget national television spots. "Advertising Copywriting" provides practical, straightforward instructions for writing successful copy. Students learn how to apply pre-tested principles to create attention getting headlines and sales generating copy.

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